The Paradox of Great Leadership - Rob Goffee & Gareth Jones

Establishing your authenticity as a leader is a two-part challenge. You consistently have to match your words and deeds; otherwise, followers will never accept you as authentic. To get people to follow you, though, you also have to get them to relate to you. This means presenting different faces to different audiences–a requirement that many people find hard to square with authenticity. But authenticity is not the product of manipulation. It accurately reflects aspects of the leader’s inner self, so it can’t be an act. Authentic leaders seem to know which personality traits they should reveal to whom, and when. Highly attuned to their environments, authentic leaders rely on an intuition born of formative, sometimes harsh experiences to understand the expectations and concerns of the people they seek to influence. They retain their distinctiveness as individuals, yet they know how to win acceptance in strong corporate and social cultures and how to use elements of those cultures as a basis for radical change.

Managing Authenticity - The Paradox of Great Leadership (Rob Goffee & Gareth Jones)