The Ecology of Commerce

“In business as in science, the most important thing to know is what you don’t know. Admitting one’s ignorance can be a powerful inducement to caution. We do not know how long we can continue to create molecular-level toxic garbage that floats in the air, seeps into our water, lodges in the fat, targets our genes, and interacts with the biological evolution, before life as we know it is irrevocably altered. It may be happening now, it may happen far into the future. No one knows, but when we do, it may be too late.”

(Paul Hawken, in The Ecology of Commerce)